We believe the creations are a true reflection of the bond between an Artisan and a Designer. It is always a new learning experience and there’s a story to every piece created together.
Our textiles are born in the rustic heartland of Kutch, where generations of artisans have perfected the ancient craft of Ajrakh. With skilled hands and a deep reverence for tradition, they coax exquisite fabrics into being, weaving together threads of heritage, craftsmanship, and beauty.Our artisans, rooted in tradition, yet fueled by curiosity, bring a spirit of experimentation to their craft. This harmonious blend of heritage and innovation imbues each piece with a distinct character, making every Omoi creation truly one-of-a-kind.
Where our meticulously handmade fabrics are a testament to the region's rich textile heritage, it's the stitches that tell the story – every careful thread, every deliberate cut and every deliberate fold and gather. Each one a labor of love, instilling a sense of timeless sophistication in every garment.
Crafting Omoi: A Story of Intention
Every Omoi piece is born from a thoughtful process, where each step is a deliberate expression of our values. From initial sketches to meticulous hand-block printing, stitching, and finishing touches, our team pours their heart and soul into every detail. We're committed to working exclusively with natural textiles, starting with pure cottons and handwoven organic Kala Cotton, and continuing to expand our palette in alignment with our vision.
Our clothing and jewelry celebrate the beauty of texture, proving that raw, minimalist aesthetics can be just as striking as more elaborate designs. This philosophy extends beyond our creations, reminding us that unpolished elements hold equal beauty to the visible beauty surrounding us.
" May we find contentment in life's simplicity and learn to appreciate its beauty as it unfolds. "
Handmade with love
Naturally Dyed
Comfort Fit
Environmental Conscious
Shipping Worldwide
